From now on till 2030, 195 countries who signed 17 sustainable development goals (SDG) are mobilizing for the planet in finding sustainable solutions to reduce their carbon footprint.
What roles do the actors of the cities of tomorrow embody, in order to reach these objectives ?
For this interview, Patrick Nossent, Certivéa’s president and Ella Etienne-Denoy, General director and associates of Green Soluce, spoke to Chroniques Urbaines to warn on the necessity of urban development projects to take into their field of action the SDGs decided by the UN.
Starting with you Ella Etienne-Denoy, in your opinion, why do the initiators of the urban development projects interest themselves in the SDGs today ?
Ella Etienne Denoy :
Through these goals, the UN defined an international framework, without any distinction between sectors. Among them, the 11th SDG is the first to consider sustainability in cities and their communities as an aim to reach in 2030. Still, they interact with one another, they all are link directly or indirectly with this sector. Although considered nationally by France through their 2030 Agenda, they express a universal and intersectoral vision in which all actors should take action, creating a universal language through them. Thus, SDGs are a real opportunity to reinforce a systemic approach by adding more strength and more sense to the actions and the projects developed.
What about you, Patrick Nossent, how do you think the City and Real Estate actors can set up the SDG they want to reach operationally ?
As said by Ella Etienne Denoy, it’s thanks to the common language that the SDGs create that they allow a convergence of values, which facilitates the taking in consideration of the SDGs by the actors and their operational realization through their projects !
On a more methodological perspective, certifications are a very effective operational tool because they allow the project organized to reach the different targets globally and cross-sectionally.
As an example, the HQE certification Aménagement on which we work at Certivéa, deals with most of the SDGs thanks to its complete structure with 19 themes. Through its framework, The HQE-Aménagement approach set goals answering needs, constraints and territory opportunities, while taking into consideration its internal and external stakeholders.
To complete this statement, formations can be a good accelerating vector of operational set up, by accompagnatiging professionals working with local communities, land use planners or general contractors.
How do you contribute in the global set up of the SDGs approach ? In other words, how do you help the actors in reaching them ?
Patrick Nossent :
Concerning urban development, we produce toolkits which help the actors at every step of their urban development project, from its conception to its realization. Then, the setup of evaluation tools by independent companies allow these actors to have a neutral analysis on their land development projects. We help these actors to correct themselves in order to do better, and there is nothing wrong about it ! As I like to say it, what can’t be measured can’t get better. We put an emphasis of the valorization of the actors’ exemplarity and their good practices, to give an incentive for the majority to adopt them.
Ella Etienne-Denoy :
At Green Soluce, we identified a new application methodology divided in four good recurring practices that we try to sell to our clients. The first one is to be able to link their CSR strategy with the SDGs, which can be helped by a correlation table between a CSR Action Plan and the SDGs which they contribute to. The second one is to be able to rank the different SDGs, to orientate its commitment without any dispersion. The third one is to use these SDGs as an innovation approach, to help their business model evolve and see how it could be possible to answer forgotten questions. Finally, the 4th good practice is to communicate well on these goals, both internally – to create a joint acceptance between them – and externally. Green Soluce tries to implement these approaches, in order to facilitate and accelerate an inclusive and sustainable transition of cities.
Interview by Elodie Gouhir for Urban Chronicles™.
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