To start the year, Urban Chronicles™ met the founder of the coworking spaces Patchwork, Mikael Benfredj, who has been hosting the Green Soluce team since August 1st!
Let’s come back with him to Patchwork’s activities and how coworking spaces create use value for many stakeholders!
Green Soluce: Can you present Patchwork and its differentiating features?
Mikael Benfredj: Patchwork is a French company, founded two years ago, that offers flexible office solutions for companies of all sizes in 6 spaces in the heart of Paris. Our activity is aimed for young companies, looking for flexibility for their activity with a decision-making process that can be extremely fast.
This need is huge and the office market is being structurally modified, almost worldwide, with the arrival of many coworking players, perfectly lined up with this demand.
Patchwork attacks the market with a fresh and high-quality offer, in particular to make companies want to set up in our offices; so that they in turn can make young talents want to join them. Everything is designed to ensure that our tenants have the best office experience: high quality coffee, twice daily cleaning, functional and accessible meeting rooms and other quality services designed for an optimal day.
Green Soluce: How do you see the role of coworking spaces in creating use value (intangible value) in tertiary buildings?
Mikael Benfredj: The role of coworking areas in creating use value depends on where you stand.
For our customers, the added value lies in the creation of communities within our spaces and in the creation of optimal working conditions. This involves setting up our services: for example, recently, during the heat wave, our tenants observed an increase in the productivity of their employees who wanted to enjoy air conditioning, perhaps later than usual.
For other occupants of the building, the presence of a coworking space, on one floor for example, as it is the case on our site near Avenue de la Grande Armée, is also an obvious added value. For them, our spaces are additional spaces, especially for meetings or events. Today, to meet this need for flexibility, all major landowners install coworking spaces in their projects to allow all occupants to benefit from this flexibility.
Green Soluce: How do coworking areas take into account the challenges of sustainable development and the awareness of citizens and therefore users on these issues?
Mikael Benfredj: With regard to these issues, we are faced with a dual responsibility that we are proud to share with our members.
Indeed, we did not necessarily expect such a movement, but the awareness on these themes comes from our members and their permanent proposals on the subject and we thank them for that. Today, for example, if the sorting is not optimal, we quickly get feedback and this is a point that we are constantly improving to make our members’ desires, essential in the current context, stick with the Patchwork standards.
These essential issues of sobriety and respect for the environment are also addressed during our construction phases and when choosing the materials we use to choose local products, which reduce the impact of our spaces on the environment (materials, insulation, site management, etc.).
Green Soluce: What role does the space manager play in strengthening the use value of the space?
Mikael Benfredj: The space manager (person in charge of bringing the coworking space to life and present every day on the site, editor’s note) is at the heart of everything we have just mentioned: event creation, community creation, etc. This is a critical function in which we really believe, which is not the case with all coworking spaces.
Today, if the turnover rate is so low at Patchwork, it is largely due to the services offered by our space managers and their investment, which is what our satisfaction surveys show.
To do this, we are looking for profiles who are rigorous in managing procedures and responding to the needs of our members; but above all, who show empathy in listening and engaging members in all our activities.
Green Soluce: In your opinion, what form will tomorrow’s coworking spaces take?
Mikael Benfredj: Coworking is currently revolutionizing the traditional rental lease, which is disappearing. As proof, today, when we meet new customers, they no longer hesitate between traditional leases and coworking but between two coworking spaces. However, coworking must respect a certain number of codes that I mentioned earlier to satisfy all the needs of our tenants.
We bring strong value to our members through all our activities and we are particularly pleased to welcome Green Soluce to our company to support its development.
Interview by Camille Raynaud and Pierre Rostan for Urban Chronicles™
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