In an article published last March in the Financial Times, the writer Yuval Noah Harari, author of the bestseller Sapiens, explained that in the face of the global covid-19 crisis “we absolutely need a spirit of international cooperation and trust”. Although, from his point of view, this cooperation needs to take place between states while opposing a nationalist isolation at Green Soluce, we are convinced that this collaborative spirit must be embodied in all innovation projects involving real estate and the city.
This week, (re)discover the collaboration strategies that we have identified, designed and developed for real estate and city actors.
1 – Internal co-creation, a resource to be mobilized to define relevant projects
Internal co-creation with all of the company’s employees is the first approach to co-creation. Indeed, while R&D has historically been dedicated to specific teams, the workshop and collaborative design approaches that bring together the company’s various support and operational teams make it possible to imagine projects that are innovative, realistic and viable at the same time.
Indeed, the team’s complementary knowledge and visions can foster imagination and generate new global solutions.
For example, during our workshops on summer comfort, the plurality of profiles brought together made it possible to come up with technical solutions that were not initially identified by the team in charge of this project.
2 – Collaboration with its stakeholders to accelerate the generation of innovative solutions
Opening up to its ecosystem of partners and stakeholders can be seen as the second level to co-creation. The real estate and city sector is naturally an area that relies on an ecosystem of diversified actors with an interest in collaborating to design the city.
Thus, knowing and questioning all the stakeholders that revolve around one’s business enables one to understand their expectations and needs, but also the technical solutions to meet their specific needs. The example of the anti-noise walls introduced by the architect Pascal Amphoux, which make it possible to generate new uses or new ways of exploiting spaces, illustrates these new needs provided by technical solutions. At the same time, by relying on new office models, innovative housing or commercial concepts can be imagined.
To implement an open ideation approach, it is necessary to rely on brainstorming methods (techniques that consist of bringing together a group of collaborators so that they collectively produce a maximum of new ideas on a given theme) that are recognised and specifically adapted to the real estate and urban sector. These methods allow each participant to express themselves, to generate new ideas, in response to a given question.
3 – Opening up to external audiences, a solution to look ahead into the near or distant future.
The last level of collaboration that we encourage is the disclosure of the company’s approach to the entire ecosystem or to external organizations, schools and associations in order to have a renewed point of view and to project itself in a prospective vision.
This type of collaborative approach makes it possible to draw on the experience of non-expert audiences to understand their perception of its offers and products and to imagine solutions that correspond to a changing market.
Calling on external audiences is also an opportunity to benefit from a simplified vision without prior analysis of the issues.
In order to set up these types of workshops open to the public, it is necessary to rely on a methodology of prospective or strategic ideation. It is allowing us to frame the exchanges, while leaving free the ideation. The objective is to generate ideas or development scenarios, then to make them feasible or to identify the opportunities to be explored.
To learn more about these three levels of openness and co-creation, we invite you to participate in the webinar organized by Green Soluce on June 30, 2020. Indeed, as part of the Tuesdays of Transition, we are organizing a webinar on this subject. We will have the chance to discuss with Soraya Terki-Hassaine from Sogeprom and Olivier Barge from Prologis on their co-creation experiences.
Article written by Baptiste Estignard for Urban Chronicles™
Green Soluce supports you in your co-construction approach with an agile and tailor-made methodology. Contact us!