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“CSR is in a way the art of combining complexity”, meeting with Valérie de Robillard, CSR Director – Nexity

For the second exclusive interview of this Season 5 on the theme “CSR & Real Estate”, Urban Chronicles™ interviewed Valérie de Robillard, Nexity’s CSR Director. Social commitment, reduction of the carbon footprint and establishment of the stakeholder committee, this meeting was an opportunity to discuss the topics at the heart of Nexity’s CSR approach. Let’s come back together on the highlights of this exchange!  

Green Soluce“CSR is in a way the art of combining complexity”, meeting with Valérie de Robillard, CSR Director – Nexity
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Digital tools for monitoring the environmental performance of buildings

Real estate players who properly communicate the performance of their building stock put in place the appropriate means to recover and analyze the relevant data to monitor their environmental performance.  In a data-driven context CSR reporting must also be based on factual and quantified indicators.

An smart building aims to meet these challenges of obtaining, analyzing, optimising data before deployment of actions.  Indeed, a technological breakthrough is currently taking place with under the umbrella of the IoT (‘Internet of Things’) and the development of associated technologies, for example: the use of BIM throughout the design, construction and operations of a building, deployment of autonomous low energy sensors allowing the feedback of building data, energy monitoring, failure alert system and automate several systems

Green SoluceDigital tools for monitoring the environmental performance of buildings
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Three levers for successful CSR communication

Presenting the elements in an engaging, transparent and convincing way is paramount to support the impact of sustainable development and CSR activities and content. Communications approach also ensures that the information is well chosen and constructed, and reflects the unique personality and position of the organization and its CSR agenda.

Green SoluceThree levers for successful CSR communication
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The value-creating power of CSR

According to a study on the economic stakes of corporate social responsibility (CSR) by the French Chamber of Commerce and Industry (CCI France), intangible capital represents a considerable part of a company’s value and reputation. Intangible capital refers to all the non-quantifiable values, skills and techniques of a company.

An important lever to positively impact the intangible capital, in the long term, is execution of a CSR strategy, through the consideration of environmental, social and governance (ESG) issues.

In this episode of Urban Chronicles™, we have selected three CSR approaches to create economic value.

Green SoluceThe value-creating power of CSR
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Three initiatives to engage and federate stakeholders

Stakholders are at the heart of the Corporate Social Responsibility (CSR) and, as individuals and organisations, their interests may be directly or indirectly affected by the activities of a company. As active participants of a company’s economic life, employees, customers, suppliers and shareholders can influence its strategic choices both internally (employees and unions) and externally (associations) or can condition its activities (local communities, local authorities, the State, etc.). The stakeholders of a company are be privileged actors in the participatory governance of a corporation.

Green SoluceThree initiatives to engage and federate stakeholders