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How to raise awareness among citizens and train employees on CSR issues?

Nowadays, companies, local authorities and States commit to ambitious objectives and policies in order to achieve sustainability results in the field. To ensure that CSR and sustainablity policies do not only remain a list of objectives but find their reality in the commitment of all teams; stakeholders must promote and maintain awareness and engagement:

Training: an essential driver for mobilising employees

In large companies, where sustainability strategies are essential, training on sustainability is essential to ensure: a) a good understanding of the issues and challenges encountered, and b) gain the skills to deploy the proposed solutions. Similarly, in a global context where professional development is aligned with the search for meaning and impact, training enables employees to better understand the company’s sustainability policies, its license to operate and therefore help the company to retain its talents. In this respect, employee training is an essential component of any impactful sustainability and CSR strategy, as mentioned by Eléonore Devaud, CSR Director of Altarea Cogedim in a previous interview with Urban Chronicles (see episode 8 of season “CSR & Real Estate”[1]) : “First of all, our job is  provide a constant presence on all major CSR subjects: quality of life in the city, climate change, circular economy, energy efficiency, … and we must continually support and train our teams”.

Similarly, a study[2] carried out in March 2018 in the United Kingdom revealed that 73% of 530 entrepreneurs surveyed believe that sustainability actions bring them a commercial benefit. As employees are a brand’s first ambassadors to clients, it is essential to make them aware of the commitments taken by the company.

The importance of citizen awareness to accelerate the environmental transition of territories

Since the first definitions of “sustainability”, the role of the citizen has always been at the heart of this term, especially in the context of environmental education and sustainable development (EEDD). In France, since 2005, the Environmental Charter has been recognised as a text with constitutional value and incorporates the following principle: “Environmental education and training must contribute to the exercise of the rights and duties defined by this Charter”. Thus, in schools, measures to increase awareness on sustainable development issues are widespread and citizen awareness is a driver to accelerate the environmental transition. This can be observed in the campaigns “We have had enough of waste” or “FAIRE” (facilitate, support and inform for energy renovation) conducted by the French Environment and Energy Management Agency (ADEME).

 

Digital training: enter a new world of Learning dedicated to sustainability and CSR

In 2018, according to a study on the training industry, more than 60% of the companies surveyed offer a mixed training plan, combining classroom and remote devices. MOOCs, the first large-scale digital training medium, are now giving way to training programs closer to the needs of companies. For example, gamification, or the use of game mechanisms in training, makes it possible to desecrate the myth of “ultra-serious learning” while obtaining an engagement rate up to three times higher than a traditional training course[3], or Rapid learning or adaptive learning, which take into account the needs and progress of each learner in order to offer them a tailor-made training programme.

However, for successful learning and genuine employee engagement, a number of recommendations are important:

  • Support and validation by top management
  • Identification of innovative and cross-functional themes on sustainability
  • Relevance of theme and content to daily business operations
  • Design and set-up of a unique user experience with regards to the individual learning process and community engagement with other participants
  • Definition of measurable learning outputs to assess the progress and impact of the training

These recommendations are at the heart of the Digital Learning Experience by Green Soluce. To meet the existing need of real estate and city players to have training and learning tools which are fully focused on employee engagement and on the implementation of the sustainable development goals (SDGs) specific to their industry, Green Soluce has designed a digital training universe dedicated to Sustainability and CSR with these needs in mind.

Awareness-raising and training are at the cornerstone of a successful CSR and sustainability strategy to anchor new policies and objectives. To encourage its deployment, digital tools are becoming an essential driver that adapts to new working methods, employee productivity and scalability of impact via the people to be trained.

 

 

Contact us, for more information on how our Digital Learning Experience can support your training and raising awareness needs.

[1] Meeting with Eléonore Devaud, CSR Director of Altarea Cogedim http://www.greensoluce.com/en/meeting-with-eleonore-devaud-csr-director-altarea-cogedim/

[2] Study on the consideration of sustainable development by SMEs, Barclay, March 2018

[3] Morris Interactive, 2012

Green SoluceHow to raise awareness among citizens and train employees on CSR issues?
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