This week in Urban Chronicles™, we discussed with Jean-Yves Pignal, General Manager of OGIC Grands Projets & Innovations within the OGIC Group, a real estate developer mainly active in the Île-de-France, Auvergne-Rhône-Alpes and the PACA region.
OGIC Grands Projets et Innovations implements the Group’s ambitions in terms of sustainability and well-being for large, innovative mixed projects, either through techniques or methods implemented.
Green Soluce: In your opinion, what are the main issues, particularly in sustainability and CSR, for OGIC’s real estate development today?
Jean-Yves Pignal: To show our sustainability ambitions and reinforce our objectives to implement them, last year we published a manifesto to put sustainability and CSR at the heart of our projects. Developers are, in fact, the first actors of urban growth and this growth must be responsible by promoting a greener, a more resource-efficient, a more united and beautiful city. This is what we want to achieve, in particular by reconciling the city and nature, and promoting resource-efficient projects. But beyond that, we are convinced that developers have a major role to play in recreating more cohesive cities. Indeed, we want to fight against gentrification by creating more inclusive projects that improve the life of the neighborhood for all populations through spaces designed with users and which make the cities more harmonious.
Green Soluce: What are the most emblematic sites that OGIC has set for the development of the city of tomorrow?
Jean-Yves Pignal: One of the most emblematic projects for us is the Mille Arbres project that we are carrying out with the Compagnie de Phalsbourg at Porte Maillot as part of the competition Reinventing Paris. The project considers a city building comprising nearly 30,000 m² of offices, but also 127 housing units, a four-star hotel with 244 rooms, a panoramic restaurant, a children’s playground, two nurseries with 60 cradles and a daycare centre. In the basement, there will be a bus station, a real mobility hub, connected to the city.
The Mille Arbres project will represent a new green horizon line for the Greater Paris, a true bioclimatic refuge that erases the border of the ring road. Mille Arbres is a symbol of this new city that we want to bring out.
We also have an ambitious project in the 13th arrondissement of Paris: Nudge. Beyond environmental sobriety, we wanted to design a project that would be sustainable over time and could be adapted to future needs. In this project, we have devised a technical and legal design that will make it possible to change the attribution of a piece by adapting to the rhythms of life. Users will thus be able to easily sell or buy a room in the building.
In addition, the “nudge” theory, derived from behavioural sciences, is at the heart of this project. We wanted to create spaces that encourage sharing between occupants and encourage them to limit their environmental impact. Thanks to these gentle incentives, we hope to help occupants make a transition in their lifestyle by offering them a structure that encourages exchanges: a craft workshop to fight obsolescence, shared laundry, roof gardens or common areas to promote virtuous behaviour.
Green Soluce: How do OGIC projects use digital tools to enhance the user experience?
Jean-Yves Pignal: Our Nudge project is a perfect example of the implementation of digital tools to serve occupants and limit their environmental footprint. For example, we encourage occupants to participate in challenges to reduce their energy consumption and comparing it with other occupants. But we are also implementing high-tech tools to make occupants aware of the potential savings: for example, we install shower heads in our bathrooms that change colour when consumption becomes too high. We are convinced that digital tools in the building industry must first be designed to serve users by allowing this type of virtuous incentives.
Green Soluce: Climate has become a central issue for the real estate sector, how do you specifically address this issue in your commercial real estate projects?
Jean-Yves Pignal: The primary objective of our real estate projects is to limit their environmental impact and in particular their carbon impact. Thus, the Nudge project is entirely designed in wood to be carbon neutral. It is a challenge today because the regulations were dictated by concrete, but we want to move in this direction.On the other hand, we must adapt to new climatic conditions. On the scale of our projects, we want living spaces to always remain pleasant for users. Thus, we work with our architects on fresh air and better humidity to enable future users to improve their quality of life without resorting to generalized and particularly polluting air conditioning. Similarly, in our projects, we promote open ground and islands of greenery to refresh spaces and reduce the effect of excessive soil artificialization on the quality of life of users.
Interview by Pierre Rostan and Lucille Christien for Urban Chronicles™
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